WHY DO YOU NEED AN ONLINE PRESENCE
Before the COVID-19 pandemic, the online business presence was significant. Most millennials and Gen Z consumers relied on their phones to find or purchase services. Once the world shut down, everyone was forced to operate virtually. We are beginning to get back to normal slowly, but many of these trends are here to stay. The pandemic sped up the shift to eCommerce and businesses operating online by decades. Today, it is critical to have a strong, professional, mobile-friendly online presence.
Even if your business does not sell products or services over the internet, you need to offer consumers readily accessible online information. According to a survey conducted by Review42, ’70-80% of people research a company online before visiting it or making a purchase.’ Providing potential customers with business hours, a list of services, visibility on maps and reviews is not only important, but it is also necessary for you to stay competitive in 2021.
Continue reading for specific challenges businesses face in 2021 and how to work with the agency to build your online presence.
WHY DO YOU NEED AN ONLINE PRESENCE
Before the COVID-19 pandemic, the online business presence was significant. Most millennials and Gen Z consumers relied on their phones to find or purchase services. Once the world shut down, everyone was forced to operate virtually. We are beginning to get back to normal slowly, but many of these trends are here to stay. The pandemic sped up the shift to eCommerce and businesses operating online by decades. Today, it is critical to have a strong, professional, mobile-friendly online presence.
Even if your business does not sell products or services over the internet, you need to offer consumers readily accessible online information. According to a survey conducted by Review42, ’70-80% of people research a company online before visiting it or making a purchase.’ Providing potential customers with business hours, a list of services, visibility on maps and reviews is not only important, but it is also necessary for you to stay competitive in 2021.
Continue reading for specific challenges businesses face in 2021 and how to work with the agency to build your online presence.
REACH MORE CUSTOMERS
Let us take the example of Chris.
Chris is an internist looking to expand his business. Building an online presence allows him to communicate his services to potential customers looking to prevent internal illness and disease.
A website opens his opportunities to advertise digitally. He can use SEO strategies to increase his position in local Google searches and buy targeted advertisements on Facebook to acquire new customers.
REACH MORE CUSTOMERS
Let us take the example of Chris.
Chris is an internist looking to expand his business. Building an online presence allows him to communicate his services to potential customers looking to prevent internal illness and disease.
A website opens his opportunities to advertise digitally. He can use SEO strategies to increase his position in local Google searches and buy targeted advertisements on Facebook to acquire new customers.
BOOK APPOINTMENTS
An online presence also allows business owners to perform time-consuming tasks like booking appointments. A calendar capable of booking appointments can easily be added to an existing website. New customers and existing customers will not have to call to book an appointment; they can use their phones to schedule your services in a seamless online calendar.
Jenny’s beauty salon is consistently dealing with clients calling for availability. With her new website, they can see what times are available and book online. The appointments are automatically scheduled in the backend of the website, so all future bookings are organized.
BOOK APPOINTMENTS
An online presence also allows business owners to perform time-consuming tasks like booking appointments. A calendar capable of booking appointments can easily be added to an existing website. New customers and existing customers will not have to call to book an appointment; they can use their phones to schedule your services in a seamless online calendar.
Jenny’s beauty salon is consistently dealing with clients calling for availability. With her new website, they can see what times are available and book online. The appointments are automatically scheduled in the backend of the website, so all future bookings are organized.
WIDEN CUSTOMER BASE
Creating a website also gives local businesses the capability of showing up on Google and Apple maps. Georgina and Denis operate a popular deli within their neighborhood but fail to attract customers from around the city.
Adding their business website, location, hours, photos, and reviews to mapping applications attract customers from a broader geographical area. Potential customers will see Georgina and Denis’ deli as an available option when they make specific queries like ‘delis near me’ or more broad searches like ‘restaurants’ into their phone’s mapping application.
WIDEN CUSTOMER BASE
Creating a website also gives local businesses the capability of showing up on Google and Apple maps. Georgina and Denis operate a popular deli within their neighborhood but fail to attract customers from around the city.
Adding their business website, location, hours, photos, and reviews to mapping applications attract customers from a broader geographical area. Potential customers will see Georgina and Denis’ deli as an available option when they make specific queries like ‘delis near me’ or more broad searches like ‘restaurants’ into their phone’s mapping application.
DEVELOP A PLATFORM & FOLLOWING
An online presence also allows individuals like Alister, a motivational speaker, to post his videos and blog posts. The more quality content Alister produces, the more people will see his posts and inquire about his services.
Building an audience online can easily be done, but you need an agency to help develop a secure platform with the ability to scale. Once Alister has his website in place, he can concentrate on making content and growing his following.
DEVELOP A PLATFORM & FOLLOWING
An online presence also allows individuals like Alister, a motivational speaker, to post his videos and blog posts. The more quality content Alister produces, the more people will see his posts and inquire about his services.
Building an audience online can easily be done, but you need an agency to help develop a secure platform with the ability to scale. Once Alister has his website in place, he can concentrate on making content and growing his following.
SELECTING AN ONLINE AGENCY
Creating an online presence is technically complex. You probably do not have the time to learn how to code or keep up with the constant requirements to keep the website secure. Working with an agency like DESIGN AND HOST takes the pressure off the business, allowing you to focus on providing your service and making customers happy.
Hiring a large agency requires a considerable investment, not possible for most small and medium-sized business owners. DESIGN AND HOST caters to business owners like you, who want to expand their customer base without spending thousands of dollars per month.
Book a free consultation with us today, and we will show you how creating an online presence can keep your business competitive in our rapidly changing economy.
SELECTING AN ONLINE AGENCY
Creating an online presence is technically complex. You probably do not have the time to learn how to code or keep up with the constant requirements to keep the website secure. Working with an agency like DESIGN AND HOST takes the pressure off the business, allowing you to focus on providing your service and making customers happy.
Hiring a large agency requires a considerable investment, not possible for most small and medium-sized business owners. DESIGN AND HOST caters to business owners like you, who want to expand their customer base without spending thousands of dollars per month.
Book a free consultation with us today, and we will show you how creating an online presence can keep your business competitive in our rapidly changing economy.
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